top of page

CASE STUDY SNAPSHOT 

Turning an anniversary into twelve months of momentum

As the California Environmental Justice Alliance (CEJA) approached its 25th anniversary—and the 10th anniversary of its annual Congreso conference—it turned to SeedSF to help make the most of these milestones and build momentum throughout the year.

​​

With a small two-person internal team and a limited budget, CEJA asked SeedSF for help developing strategies to strengthen visibility, fundraising, and community outreach.

​

Project Goals

  • Develop a yearlong marketing and engagement strategy

  • Create an event plan and agenda ideas for the annual Congreso conference

  • Develop best-practice guidelines for marketing campaigns and donor outreach

What Seed Delivered

Over the 10-week project engagement, a team of four Seed consultants, one senior consultant, and one project manager worked with the client and each other to develop and deliver:

  • A 12-month engagement and communications calendar designed to guide activities throughout the anniversary year, including:

    • Monthly themes and areas of focus

    • Key messages and messaging prompts

    • Goals and target audiences

    • Relevant dates and opportunities for engagement

    • Newsletter content ideas

    • Social media themes, sample copy, and hashtags 

    • Partner events and opportunities for collaboration​​​

Screenshot 2025-11-15 at 8.17.43 AM.png
Congresso.jpeg

  • A year-end fundraising appeal designed to deepen relationships with existing donors and connect the anniversary to CEJA’s future impact.

  • A story collection toolkit that makes it easy for team members to gather and share meaningful stories from across the organization and its community.

  • A 10th anniversary Congreso conference plan centered on participation, engagement, and celebrating the people and communities behind CEJA’s work.

"The California Environmental Justice Alliance will benefit greatly from implementing the results of our collaboration with SeedCG. Not only were we provided with overall strategic guidance for our project, but received tangible, executable steps for implementing the strategy and suggested metrics to determine its success."

--Taylor Thompson, Director of Development and Communications

bottom of page