Turning an anniversary into twelve months of momentum
As the California Environmental (CEJA) Justice Alliance approached its 25th anniversary and 10th anniversary for their annual Congreso Conference, they turned to Seed to help transform a milestone year into an opportunity for sustained engagement.
CEJA asked SeedSF to maximize impact and benefits of these milestones, and enhance ongoing visibility and effectiveness of fundraising and outreach. The project goals were to:
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develop a yearlong marketing strategy
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create an event plan including agenda ideas for the annual Congreso conference
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ompile general best practice guidelines for marketing campaigns and donor outreach.
What Seed Delivered
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A 12-month engagement and communications calendar designed to guide activities throughout the anniversary year, including:
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Monthly themes and areas of focus
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Key messages and messaging prompts
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Goals and target audiences
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Relevant dates and opportunities for engagement
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Newsletter content ideas
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Social media themes and hashtags
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Partner events and opportunities for collaboration
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A year-end fundraising appeal designed to deepen relationships with existing donors and connect the anniversary to CEJA’s future impact.
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A story collection toolkit that makes it easy for team members to gather and share meaningful stories from across the organization and its community.
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A 10th anniversary Congreso conference plan centered on participation, engagement, and celebrating the people and communities behind CEJA’s work.
